JEMB - Jurnal Ekonomi, Manajemen, dan Bisnis

DETERMINAN SUSTAINABILITY DALAM KONSEP KEUANGAN EKONOMI KREATIF PADA UMKM Di KABUPATEN LAMONGAN

Ahmad Sholihudin, Akh Jalal — Thu, 28 Dec 2023 00:00:00 +0000

One of the reasons for the decline of creative economy SMEs in the tourism sector during the pandemic is the limited financial resources owned by SMEs entrepreneurs. Capability in Entrepreneurial Financial Planning (Financial Sources, Structured Financing, Financial Performance) is an important requirement for starting and developing a business. This study discusses the problem of entrepreneurial finance for SMEs in Malang City. This study uses quantitative research methods with primary data obtained through an interview process. The research data obtained will be processed using the Structural Equation Model (SEM) method with SmartPLS data analysis. The results of the study show that the achievements of MSME sustainability are proven to be influenced by budgeting and financial reporting. The business development timeline has no effect on the sustainability of MSME businesses.

PENGUKURAN KINERJA BUMDES MENURUT ASPEK PERMODALAN, LIKUIDITAS, KEMANDIRIAN DAN PERTUMBUHAN

Lawdy Rahmadhona, Saifullah Saifullah — Thu, 28 Dec 2023 00:00:00 +0000

This study aims to determine and analyze the health of BUMDes based on aspects of capital, liquidity, independence and growth (case study of BUMDes Usaha Sejahtera, Karangsono Village, Bangsalsari District, Jember Regency). The type of research used is quantitative research. This study uses external secondary data sources obtained through literature studies which are arranged in the form of documents in the form of reports, books and other written sources related to the object of research and primary data sources, namely financial report data in the form of Balance Sheet reports and Profit and Loss reports for BUMDes Business. Prosperous period 2018-2020. The analytical tool used in this research is the analysis of liquidity ratios, solvency ratios, activity ratios, and profitability ratios. The results of this study indicate that the health of BUMDes based on aspects of capital, liquidity, independence and growth in terms of liquidity ratios, solvency ratios, activity ratios and profitability ratios is quite healthy. The factors that affect the soundness of BUMDes Usaha Sejahtera in 2018-2020 are having a high liquidity ratio to pay obligations that are soon due by using assets or assets owned by the company, successfully reducing asset financing by debt and fully using own capital in operational activities. company, is able to manage receivables with a fast receivables turnover ratio so that it is profitable for BUMDes Usaha Sejahtera, and is able to maintain the company's profit level and even increase the profit percentage

ANALISIS KOMPETENSI ENTREPRENEURIAL, STRATEGI KEWIRAUSAHAAN DAN MODAL SOSIAL TERHADAP KINERJA USAHA PADA UMKM MEBEL DI KABUPATEN BOJONEGORO

Ria Septiani — Thu, 28 Dec 2023 00:00:00 +0000

Furniture is a sector that is quite strategic in improving the country's economy. There are certain specifications that make furniture a strategic sector, because furniture is an item that has a high selling value in the global market. Therefore, it is necessary to manage employees properly so that company goals can be achieved. The purpose of this study was to determine the effect of entrepreneurial competence, entrepreneurial strategy, and social capital on business performance at MSME Furniture in the city of Bojonegoro. This research is included in quantitative research that uses questionnaires as a data collection method. The population used in this study is 50 people on SBojonegoro City. The method of the sample used non-probability sampling with saturated sampling method. So that the sample used in this study is 50 MSME Furniture Entrepreneurs on JBojonegoro. The data used are primary and secondary data. While the analysis technique used is Partial Least Square (PLS). Where the results in this researchshow that 1) entrepreneurial competence has a positive effect on business performance; 2) entrepreneurial strategy has a positive effect on business performance; and 3) social capital has a positive effect on business performance.

Penguatan SDM dalam e-Marketing untuk Promosi Desa Wisata di Kabupaten Bojonegoro

Edi Subagyo, Suci Rahayu — Sun, 10 Dec 2023 00:00:00 +0000

Bojonegoro Regency is one of the districts in Indonesia which is very focused on developing the tourism sector through the concept of a wsiata village. Some of these tourist villages are well known both nationally and internationally. However, there are still other tourist villages that have not been visited by many tourists due to the lack of promotion carried out by the local tourism village management human resources. Limited competency of Human Resources is one of the causes of the lack of promotional efforts undertaken. On the other hand, technological developments towards the digital era should make tourism marketing or promotion efforts easier because of the ease of access and wide reach through digital online media (e-marketing). Based on these conditions, this study aims to identify the obstacles faced by human resources in tourism villages in Bojonegoro Regency in promotion or marketing efforts, especially by using e-marketing. This research was conducted with a qualitative descriptive approach to explain the condition of human resources and promotion in tourist villages in Bojonegoro Regency factually. Data were analyzed directly with reduction, data serving, and verification steps. This study concludes that the human resources of the tourist village of Bojonegoro Regency have obstacles in carrying out promotional or marketing activities by e-marketing. Based on these conclusions, this research has practical implications for Disparbud Bojonegoro Regency in particular, as a reference for preparing steps to strengthen human resources in e-marketing so that promotional efforts through digital online media can be maximized. Thus, it is hoped that tourist visits will increase as a result of the increased competence of human resources in conducting online promotion or marketing efforts