STRATEGI PEMASARAN BERBASIS ONLINE PADA PRODUK BADAN USAHA MILIK DESA (BUMDES) “SUKSES BERSAMA” DESA BANJARSARI KABUPATEN BOJONEGORO
Keywords:
Strategi Pemasaran, Bisnis Online, BUMDes BanjarsariAbstract
The emergence of the Covid-19 pandemic must be addressed by business actors by implementing strategic steps for the continuity of their business. Online business in the current situation is a very promising and even more profitable opportunity to develop. Online business also does not rule out the possibility of obstacles, such as intense competition because of the large number of competitors which have an impact on the narrow scope of product marketing. Banjarsari Village is one of the villages that has run the economy through the formation of BUMDes. One form of innovation that is being developed and running by BUMDes Sukses Bersama is marketing BUMDes products based online through its market place application, namely Banjarsari Bumdes Electronics (E-Bes). But until now its use has not been maximized, because many people in Banjarsari Village do not know about this application, only 40% of interest. The purpose of this research is to find out how the marketing strategy and its impact on the village economyReferences
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