PENGARUH BAURAN PROMOSI TERHADAP MINAT BERWISATA DAN DAMPAKNYA TERHADAP KEINGINAN DATANG KEMBALI KE WISATA WADUK PACAL

Authors

  • Yesi Puspitasari STKIP PGRI Situbondo
  • Ida Fitria STKIP PGRI Situbondo
  • Roka Agusti STKIP PGRI Situbondo

Keywords:

Promotion Mix; Marketing Mix; Travel; Revisit

Abstract

This study aims to determine the effect of the promotion mix on travel interest; the influence of the promotional mix on the desire to revisit; and the influence of interest in traveling to the desire to visit again. The purpose of the study was made because based on the fact of a repeat visit, because Waduk Pacal has an appalling situation, for example the condition of Waduk Pacal is less clean and the facilities are less satisfactory. This research method uses quantitative research methods with a population of 1201 students. The sampling technique used a random sampling of 206 students. Variables consist of promotion mix (X1), interest in traveling (X2), and desire to re-visit (X3). Data collection using documents and questionnaires. The data analysis technique used is Structural Equation Modeling (SEM). The results showed that: the promotion of a significant positive influence on travel interest showed a probability value of 0,000 below the p value of 0.05; the promotion mix did not have a significant positive effect on the desire to revisit, indicating a probability value of 0.052 above the p value of 0.05; interest in traveling has a significant positive effect on the desire to revisit showing a probability value of 0,000 below the p value of 0.05.

Author Biographies

Yesi Puspitasari, STKIP PGRI Situbondo

This study aims to determine the effect of the promotion mix on travel interest; the influence of the promotional mix on the desire to revisit; and the influence of interest in traveling to the desire to visit again. The purpose of the study was made because based on the fact of a repeat visit, because Waduk Pacal has an appalling situation, for example the condition of Waduk Pacal is less clean and the facilities are less satisfactory. This research method uses quantitative research methods with a population of 1201 students. The sampling technique used a random sampling of 206 students. Variables consist of promotion mix (X1), interest in traveling (X2), and desire to re-visit (X3). Data collection using documents and questionnaires. The data analysis technique used is Structural Equation Modeling (SEM). The results showed that: the promotion of a significant positive influence on travel interest showed a probability value of 0,000 below the p value of 0.05; the promotion mix did not have a significant positive effect on the desire to revisit, indicating a probability value of 0.052 above the p value of 0.05; interest in traveling has a significant positive effect on the desire to revisit showing a probability value of 0,000 below the p value of 0.05.

Ida Fitria, STKIP PGRI Situbondo

This study aims to determine the effect of the promotion mix on travel interest; the influence of the promotional mix on the desire to revisit; and the influence of interest in traveling to the desire to visit again. The purpose of the study was made because based on the fact of a repeat visit, because Waduk Pacal has an appalling situation, for example the condition of Waduk Pacal is less clean and the facilities are less satisfactory. This research method uses quantitative research methods with a population of 1201 students. The sampling technique used a random sampling of 206 students. Variables consist of promotion mix (X1), interest in traveling (X2), and desire to re-visit (X3). Data collection using documents and questionnaires. The data analysis technique used is Structural Equation Modeling (SEM). The results showed that: the promotion of a significant positive influence on travel interest showed a probability value of 0,000 below the p value of 0.05; the promotion mix did not have a significant positive effect on the desire to revisit, indicating a probability value of 0.052 above the p value of 0.05; interest in traveling has a significant positive effect on the desire to revisit showing a probability value of 0,000 below the p value of 0.05.

Roka Agusti, STKIP PGRI Situbondo

This study aims to determine the effect of the promotion mix on travel interest; the influence of the promotional mix on the desire to revisit; and the influence of interest in traveling to the desire to visit again. The purpose of the study was made because based on the fact of a repeat visit, because Waduk Pacal has an appalling situation, for example the condition of Waduk Pacal is less clean and the facilities are less satisfactory. This research method uses quantitative research methods with a population of 1201 students. The sampling technique used a random sampling of 206 students. Variables consist of promotion mix (X1), interest in traveling (X2), and desire to re-visit (X3). Data collection using documents and questionnaires. The data analysis technique used is Structural Equation Modeling (SEM). The results showed that: the promotion of a significant positive influence on travel interest showed a probability value of 0,000 below the p value of 0.05; the promotion mix did not have a significant positive effect on the desire to revisit, indicating a probability value of 0.052 above the p value of 0.05; interest in traveling has a significant positive effect on the desire to revisit showing a probability value of 0,000 below the p value of 0.05.

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Published

2023-06-28

How to Cite

Puspitasari, Y. ., Fitria, I., & Agusti, R. (2023). PENGARUH BAURAN PROMOSI TERHADAP MINAT BERWISATA DAN DAMPAKNYA TERHADAP KEINGINAN DATANG KEMBALI KE WISATA WADUK PACAL. JEMB - Jurnal Ekonomi, Manajemen, Dan Bisnis, 2(1), 92–107. Retrieved from https://jurnalilmiah.stiekia.ac.id/index.php/JEMB/article/view/46

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Vol. 2 No. 1 (2023): JEMB - Jurnal Ekonomi, Manajemen, dan Bisnis (Januari-Juni 2023)

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Jurnal JEMB

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