PENGARUH HARGA DAN SUASANA STAND TERHADAP MINAT BELI KONSUMEN DI AYAM GEPREK QYU SUGIHWARAS BOJONEGORO

Authors

  • Afek Shoibat Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro
  • Ari Kuntardina Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro
  • Fatkur Mu'in Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Keywords:

harga, suasanan stand, minat beli ulang, pemasaran, UMKM Gepek Qyu

Abstract

QYU's Geprek Chicken which happens to be located in the same area as the Geprek Chicken location with a large outlet. This business caste difference certainly gives a different perception in the eyes of consumers. In addition, price wars also often occur. The purposes of this study are 1) To find out whether the price has an effect on consumer buying interest, 2) To find out whether the atmosphere of the stand has an effect on consumer buying interest, 3) To find out whether the price and atmosphere of the stand affect consumers' buying interest at Ayam Geprek QYU Sugihwaras Bojonegoro. This research is quantitative research with survey method. The population of this study were 600 consumers, which were taken by only 86 people using the Slovin formula. The data analysis technique is multiple regression linear analysis technique. The conclusions of the study, namely 1) Price affects consumer buying interest, 2) Stand atmosphere affects consumer buying interest, 3) Price and stand atmosphere affect consumer buying interest at Ayam Geprek QYU Sugihwaras Bojonegoro.

Author Biographies

Afek Shoibat, Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

QYU's Geprek Chicken which happens to be located in the same area as the Geprek Chicken location with a large outlet. This business caste difference certainly gives a different perception in the eyes of consumers. In addition, price wars also often occur. The purposes of this study are 1) To find out whether the price has an effect on consumer buying interest, 2) To find out whether the atmosphere of the stand has an effect on consumer buying interest, 3) To find out whether the price and atmosphere of the stand affect consumers' buying interest at Ayam Geprek QYU Sugihwaras Bojonegoro. This research is quantitative research with survey method. The population of this study were 600 consumers, which were taken by only 86 people using the Slovin formula. The data analysis technique is multiple regression linear analysis technique. The conclusions of the study, namely 1) Price affects consumer buying interest, 2) Stand atmosphere affects consumer buying interest, 3) Price and stand atmosphere affect consumer buying interest at Ayam Geprek QYU Sugihwaras Bojonegoro.

Ari Kuntardina, Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

QYU's Geprek Chicken which happens to be located in the same area as the Geprek Chicken location with a large outlet. This business caste difference certainly gives a different perception in the eyes of consumers. In addition, price wars also often occur. The purposes of this study are 1) To find out whether the price has an effect on consumer buying interest, 2) To find out whether the atmosphere of the stand has an effect on consumer buying interest, 3) To find out whether the price and atmosphere of the stand affect consumers' buying interest at Ayam Geprek QYU Sugihwaras Bojonegoro. This research is quantitative research with survey method. The population of this study were 600 consumers, which were taken by only 86 people using the Slovin formula. The data analysis technique is multiple regression linear analysis technique. The conclusions of the study, namely 1) Price affects consumer buying interest, 2) Stand atmosphere affects consumer buying interest, 3) Price and stand atmosphere affect consumer buying interest at Ayam Geprek QYU Sugihwaras Bojonegoro.

Fatkur Mu'in, Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

QYU's Geprek Chicken which happens to be located in the same area as the Geprek Chicken location with a large outlet. This business caste difference certainly gives a different perception in the eyes of consumers. In addition, price wars also often occur. The purposes of this study are 1) To find out whether the price has an effect on consumer buying interest, 2) To find out whether the atmosphere of the stand has an effect on consumer buying interest, 3) To find out whether the price and atmosphere of the stand affect consumers' buying interest at Ayam Geprek QYU Sugihwaras Bojonegoro. This research is quantitative research with survey method. The population of this study were 600 consumers, which were taken by only 86 people using the Slovin formula. The data analysis technique is multiple regression linear analysis technique. The conclusions of the study, namely 1) Price affects consumer buying interest, 2) Stand atmosphere affects consumer buying interest, 3) Price and stand atmosphere affect consumer buying interest at Ayam Geprek QYU Sugihwaras Bojonegoro.

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Published

2022-01-31

How to Cite

Shoibat, A. ., Kuntardina, A. ., & Mu’in, F. . (2022). PENGARUH HARGA DAN SUASANA STAND TERHADAP MINAT BELI KONSUMEN DI AYAM GEPREK QYU SUGIHWARAS BOJONEGORO. JEMB - Jurnal Ekonomi, Manajemen, Dan Bisnis, 1(1), 67–78. Retrieved from https://jurnalilmiah.stiekia.ac.id/index.php/JEMB/article/view/14

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Vol. 1 No. 1 (2022): JEMB - Jurnal Ekonomi, Manajemen, dan Bisnis (Januari-Juni 2022)

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Jurnal JEMB

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